This season it's better to get what you really want. Insights show that people are shopping for themselves during the holiday season as well as others. This campaign seeks to reassure consumers that it's better to get what you really want. I worked alongside global partners to create this campaign as representing Samsung America to ensure our strategic goals were met and the final content was relatable to our target audience. I attended the shoot and provided art direction and approvals. I worked with internal teams and the agency to produce static online assets to accompany the video campaign.