AI + Emerging
I’m also genuinely curious about what’s next. AI has become a natural part of my creative process—not as a replacement for thinking, but as another tool for exploring ideas, iterating faster and pushing what’s possible. I’m always looking for better ways to make the work while making the process more efficient.
We worked in Runway to create environments to demonstrate Samsung Galaxy’s PC features. Using AI to create the scenes helped us to get these in market faster and eliminated the need for a shoot.
